Online Market Research * Examples for Pharmaceutical Industry * Product Development * Marketing with Web2.0 * Recommendations

Pharma's Netnography

Discover the advantages and limitations of online market research especially for pharmaceutical industry based upon three netnographic surveys from pharmaceutical industry.

S. Bastian (2014): Netnography a Useful Market Research Tool for Pharmaceutical Industry? - Part 2: Experiences, pdf-document, 0,6 MB

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