Online Market Research * Examples for Pharmaceutical Industry * Product Development * Marketing with Web2.0 * Recommendations
Discover the advantages and limitations of online market research especially for pharmaceutical industry based upon three netnographic surveys from pharmaceutical industry.
S. Bastian (2014): Netnography a Useful Market Research Tool for Pharmaceutical Industry? - Part 2: Experiences, pdf-document, 0,6 MB
What are your thoughts on Netnography? Please let us know.